Briefing Doc: Online Course Offerings Targeting Entrepreneurs and Content Creators
Introduction: This briefing doc analyzes two online course offerings: “(1) ADHD Entrepreneur” and “Viral VFX Bundle.” Both courses employ similar marketing tactics and target individuals seeking personal and professional growth, albeit with distinct approaches.
Main Themes:
- Capitalizing on the Desire for Self-Improvement: Both courses tap into the universal desire for improvement, particularly in productivity and online visibility.
- Accessibility and Simplicity: Both courses emphasize ease of use, requiring minimal technical expertise and focusing on practical, actionable steps.
- Leveraging Social Proof and Scarcity: Both utilize testimonials, impressive statistics, and limited-time offers to enhance credibility and encourage immediate purchase.
Key Ideas and Facts:
“(1) ADHD Entrepreneur”
- Target Audience: Entrepreneurs and professionals struggling with focus, distractions, and productivity, particularly those with ADHD.
- Value Proposition: A system designed by a successful entrepreneur with ADHD, promising to “double productivity” through a simple, 4-pillar framework.
- Key Features:Clarity & Focus: Strategies for managing distractions and prioritizing goals.
- Task Prioritization: Overcoming analysis paralysis and identifying key actions.
- Time Management: Calendar hacks and techniques for consistent scheduling.
- Execution: Neuroscience-based self-talk and methods to trigger hyperfocus.
- Bonus: Access to a private community, daily work sessions, and additional resources.
- Instructor’s Credibility: Ali Alqaraghuli, a self-proclaimed “systems engineer at heart,” leverages his PhD and experience at NASA to build trust and credibility.
- Marketing Tactics:Bold claims like “double your productivity” and “get your PhD at 26.”
- Testimonials from successful entrepreneurs showcasing the program’s effectiveness.
- Limited-time “Black Friday Sale” offering lifetime access at a significantly discounted price.
- 30-Day Satisfaction Guarantee.
- Quotes:”You know what you are capable of, but you feel behind on your goals because of distractions, overwhelm, and not having the right systems and accountability.” (Problem statement targeting the audience’s pain points)
- “I realized I had to use my systems engineering skills to invent a system that helps me prioritize and execute tasks, but it had to be simple and easy to use.” (Highlighting the system’s unique origin and user-friendliness)
“Viral VFX Bundle”
- Target Audience: Content creators, influencers, and business owners seeking to increase their online visibility and engagement.
- Value Proposition: A comprehensive bundle of courses teaching how to create viral videos using simple visual effects techniques on smartphones.
- Key Features:7-Day Beginner Viral VFX Course: Step-by-step tutorials on creating eye-catching visual effects.
- Viral Strategies & Branding Course: Building a strong online brand and marketing effectively.
- Viral VFX PRO Course: Advanced effects and content creation strategies.
- Multiple Bonuses: Including live workshops, an exclusive community, AI content strategy assistance, and more.
- Instructor’s Credibility: Tyler Tometich, a seasoned video editor with experience working on Hollywood blockbusters, emphasizes his journey from novice to expert and his social media success.
- Marketing Tactics:Aggressive “Cyber Monday Sale” countdown timer creating urgency.
- Testimonials highlighting the program’s positive impact on viewership and brand growth.
- Detailed course breakdowns showcasing specific skills and techniques.
- Emphasis on affordability and accessibility: “All You Need is Your Smart Phone and a FREE APP!”
- Showcase of successful student results and community engagement.
- Quotes:”GO VIRAL & GET 10K-165K VIEWS A DAY Using My Scroll-Stopper Video FORMULA To Hack the Algorithm” (Bold promise targeting the audience’s desire for online growth)
- “This Course Will Show You How To: Create Scroll-Stopping Videos without learning complicated software or expensive software” (Highlighting the course’s simplicity and practicality)
Sales Page:_https://www.nextlevelsystems.co/#two-setp-order-YZzlSHIz1Q
Delivery time: 12 -24hrs after paid
